Monthly Archives: July 2012

Typography as it stands.

I have completed most of the printing that is essential to creating my book. What has been so lovely about doing the printing is that I now have a large wealth of beautiful printed imagery to play around with and use if I want to. I have been working hard on the typography for the book and I have been including printed elements and printed punctuation. The type was always designed to be quite extravagant and wild but hopefully I have not sacrificed readability in favour of style. Here is the typography as it currently stands along with several compositions that I havent posted yet.

This is page 0, a new page that was not in my original rough. Every element on this page has been screen printed then scanned and assembled. 

This is page 1 which opens up from the centre to reveal a large pop up rockpool panorama. The circles are holes that show prawn and shrimp who move when the page is open. The imagery surrounding the circles may not be necessary I will see how it looks when assembled.

Another new page really, this page precedes the bottles and cans pop up page that no longer has any typography on it.

There are two pop ups on this page, the angler fish lifts up to show it eating blennie and the salmon fold out revealing the next part of the story.

This is inside the salmon fold out along with a pop up salmon or two.
The shark pops out and creates a shadow, at least that’s the idea.

The next bits all pop out on folds from the bait ball page and contain small pop up pieces.

Large Whales pop up vertically from this page.

The last bit of type, this page will feature a small tumbling pop up prawn.

The last page where the prawn is swallowed by the plaice leaving his bag and umbrella behind.


WHAT IS IT LIKE TO BE A BAT? From The Philosophical Review LXXXIII, 4 (October 1974): 435-50

‘Every reductionist has his favorite analogy from modern science. It is most unlikely that any of these unrelated examples of successful reduction will shed light on the relation of mind to brain. But philosophers share the general human weakness for explanations of what is incomprehensible in terms suited for what is familiar and well understood, though entirely different. This has led to the acceptance of implausible accounts of the mental largely because they would permit familiar kinds of reduction.’

In this essay Thomas Nagel looks at consciousness and questions how we can reduce the mind – body problem objectively without subjectivity. By posing the question ‘what is it like to be a bat? ‘ he highlights his position that it is beyond our ability to ever experience sonar echolocation or hanging uside down asleep for most of the day and therefore it is impossible for us to make judgements on a bats conscious experience.

‘No doubt it occurs in countless forms totally unimaginable to us, on other planets in other solar systems throughout the universe. But no matter how the form may vary, the fact that an organism has conscious experience at all means, basically, that there is something it is like to be that organism.’

Nagel calls this the subjective character of experience

every subjective phenomenon is essentially connected with a single point of view, and it seems inevitable that an objective, physical theory will abandon that point of view.

Next designs for printing


This design should give me all the  lettering that I need for my book, I couldn’t resist a couple of extra characters too, a sunfish in the style of clockwork orange, a rag worm and a drawing based on a diagram of a coral. Looking forward to separating this and getting printing…

These are the separates for the final page in my book, the golden plaice itself.

Future Perception.

Optical and cognitive illusions are created by our brain taking shortcuts. These occur all of the time in a myriad of ways but can be highlighted through the visual tricks that we are all aware of. One fascinating theory about why they occur is the neural lag, the brain takes 1/10th second to create an image from the time that light hits our retina, so the brain compensates by generating images of what will happen 1/10 second into the future. Optical Illusions occur when it gets it wrong.

‘In a photo of a distant scene, all distant objects are perceived as smaller than when we observe them directly using our vision.

We don’t see a physical image of the world; we see objects, and the physical world is not itself separated into objects. We see it according to the way our brain organizes it. The names, colours, usual shapes and other information about the things we see pop up instantaneously from our neural circuitry and influence the representation of the scene. We “see” the most relevant information about the elements of the best 3D image that our neural networks can produce. The illusions arise when the “judgments” implied in the unconscious analysis of the scene are in conflict with reasoned considerations about it.’


Cognitive Illusions/Capitalism

‘We live in a world where a constellation of cognitive illusions – that infinite growth can be sustained on a finite planet, that consumerism can make us happy, that corporations are persons – are dragging us into an ecological apocalypse. These cognitive illusions won’t disappear because they’ve been proven false – they must be overcome at a deeper level. We need something more, even, than what has passed for activism thus far. We must spark an epiphany, a world wide flash of insight that renders our blind spots visible once and for all. This collective awakening begins the moment we look inward and ask ourselves. Am I caught in a grand cognitive illusion?’

Cognitive Illusions. Adbusters UK July/AUG 2012 Vol 20 no.4 Micah White

I think with dread the readjustment of the habits and instincts of the ordinary man, bred into him for countless generations, which he may be asked to discard within a few decades. to use the language of today – must we not expect a general ‘nervous breakdown’

The reality is that humans often solve crises by escaping the intellectual prison they have made for themselves.

The Spiritual Crisis of Capitalism. Adbusters UK July/AUG 2012 Vol 20 no.4. Stuart Smithers.

A couple of useful articles in Adbusters that I found relevant to the absurd and Marteinson’s theory of Ontic-Epistemic humour and the theories that humour is similar to adaptability and is central to what makes us human. It is in our very nature to construct these systems of belief that allow us to process information quickly and safely and when we realise that these systems  are not necessarily the whole truth it can be very scary or it can be humoress or perhaps both. On a large social scale capitalism and consumerism is a very unfair system, but it has brought incredible advancements in science and technology. If it was to work properly then it would potentially create a world where there was no need for anyone to work, if it fails completely it may create a world where there is no work for anyone. If the people of the world were left with no work to do would they have to face up to the absurd? ‘Nirvana or nervous breakdown’.